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Underwriting Underwriting gives attribution to businesses or individuals for supporting the broadcast. Public radio announcements beginning “The Bluegrass Review is made possible in part by…” or “Thanks to (underwriter name) for supporting The Bluegrass Review. The (underwriter name) creates (product or service). For more information go to… Why
Underwrite the Bluegrass Review Underwriters investing
in the Bluegrass Review are linking themselves to a loyal and
appreciative audience. Because Bluegrass fans receive very little of
their favorite music on radio, they listen attentively to Bluegrass
broadcasts. Market research shows
that the typical bluegrass listener is an upwardly mobile person with an
active lifestyle. The Bluegrass Review is
Bluegrass Music’s authoritative radio home. It has a distinct program
philosophy which informs and entertains, and adheres to the way people
use radio. (link to programming philosophy)
The host, Phil Nusbaum, is a bluegrass authority experienced at radio production, professional bluegrass performing, and research into bluegrass tradition. How
Public Radio Underwriting is Different from Advertising Public radio
underwriting follows the model of attributing supporters for their
crucial role in programming. Because public radio is nearly completely
jingle-free, an underwriting message is not in the position of fighting
through the advertising of others in order to be heard. Listeners
receive underwriting messages as the informational pieces they are
intended to be.
Commitment
Typically, underwriting
is written in 13-week blocks. Considerations Underwriters
To discuss underwriting The Bluegrass Review, contact Phil Nusbaum at this link . |